After years of fishing and developing the Tournament Master Chum product line, Kevin Deane has discovered some innovative ways to use it to catch more fish—offshore, inshore, on the bottom, and even in freshwater. Here, he shares his top tips and tricks to help you do the same.

Keep an eye out for species-specific techniques for targeting Kingfish, Cobia, Sharks, bottom fish, Redfish, Trout, Catfish, Walleye—and even for crabbing and shrimping.